In my continued (mostly private) musings about ebooks and the publishing industry in general, I believe there are two things the publishing industry in general doesn’t get about book buyers. I say in general, because I can’t quite get my head around that individuals in the publishing industry wouldn’t get these no-brainers:
1. The vast majority of book buyers do not care, much less know, who published the books they’ve bought.
In other words: brand loyalty to publishers is low. A lot of run-of-the-mill book buyers would be hard-pressed to even name some big publishers. If you’d go into an average bookshop and asked a few members of the browsing public to name a big publisher, most of the answers would probably be… er…. Amazon?
2. The book buyer puts much more monetary value on a hard copy than the publisher does
This is why buyers demand an ebook to be substantially cheaper than a print book. All of the publishing industry’s whinging about editing costs, marketing, etc etc that also apply to ebooks is… perfecty true, but sounds like a great big lot of whingery and self-justification.
The average book buyer thinks that to have a physical book in hand is worth at least a few bucks over having only an electronic copy.
Meanwhile, I have this post up on Aussie horror writer’s Shane Jiraiya Cumming’s blog.