So, yesterday, I visited a site that had, amongst other things, the most gorgeous new car advertising imagery. You know the ones, where the car is pictured on one of the world’s most amazing roads. The Great Ocean Road often features in this. The lighting is perfect, usually at dusk. The car looks beautiful and shiny. All considered, photography at its very best.
I used to think that it would be a cool job making those ads. You know, you get to travel to pretty places, and then all you have to do is film or photograph a car driving down a road. And then do it again, and then again. Well, that latter part can get a bit boring, but never mind, because…
There aren’t any people doing this in real life.
Those images and tv ads are all fake!
Not just we’ll use the car and move the background kind of fake, but this camera has never seen the car kind of fake, or the we didn’t even use a camera kind of fake.
Behold, the power of CGI art.
(a little part of me that was hoping for cool jobs can now go and die quietly in a corner)