For authors, getting reviews has never been easy. As a rule of thumb, it takes about 100 to 500 sales to get one review. Or about 1000 if the book is free.
Many book promotion sites require a certain number of reviews, and then many don’t care about the reviews you have on Google Play or Kobo. They want the reviews on Amazon. Scratch that. They want the reviews on Amazon US.
This is why some authors will schlepp the books to review sites like Netgalley or LibraryThing, or will even pay for the procuring of reviews.
And getting reviews on Amazon has become even harder than before.
1. Because of the window that pops up on the Kindle or Kindle app when you finish a book. It tells you to rate it. Many people think they’ve done the right thing and reviewed that book, except those ratings don’t show up on the book’s sales page!
2. Amazon has been dicking with reviews. It has removed large swathes of them because “relationships between the author and reviewer”. Like, they were friends on Facebook. Not kidding. A lot of reviewers become disillusioned and just don’t post reviews on Amazon anymore.
But we authors still need those reviews badly.