Why I give books away for free

Listened to the Marketing SFF people’s podcast with Elle Casey this morning.

I love Elle and the nice, unassuming way she treats her career and the success she has had. She said a lot of things that I agree with.

But she went on a little bit of a crusade against people who offer books for free, because apparently it conditions people to think that all books should be free. She had a mini-rant against people doing Facebook ads for mailing list subscribers, which I could get into. Mainly because I think Facebook ads take waayyyy too much time that I’d rather be writing, and I also think that people signing up *because* you’re offering free books tend to be on average the most unengaged peeps (only marginally more engaged than those you get from competitions).

But.

Then she said “unless you are offering a free book 1 in order to entice people to buy the rest of the series”. And this is often a caveat we will hear from the self-professed free-haters. It’s OK if it’s a marketing strategy.

And I just wonder what else these people think we’re doing with giving away free books. You distribute free books so that people can read a sample and go on to buy the rest of the series. That is the whole point of it.

In order to spread the reach, you advertise your free books as much as possible.

But then, their argument goes, you get emails from people wanting the entire series free.

Yes, I know. I get them, too.

And you know what?

I GIVE THEM THE BOOKS!

That is, if they want to review the books.

Get this: someone writes me saying that they’re a poor pensioner and can’t afford books but liked a free book, and wants the rest for free. I tell them: OK. Become a reviewer, and you get all my books for free.

Maybe what they tell me is true, maybe they’re lying. I don’t really care. What does it cost me to send out a review copy? Nothing! What do I get? Reviews! Win=win.

So I’m afraid I don’t get the anti-free-ranty people. Where do they see lots of writers giving away books *without* some sort of strategy to entice people to buy more books? Because all the writers I know who use free, use it as strategy. I could certainly argue that it *needs* a strategy to work, but I’m not seeing the conditioning to expect everything free. Second and subsequent volumes in series are never free.

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