Last night, I spotted a Guardian article about the supposed decline of ebooks.
When something like this comes up, much handrubbing ensues from the traditional industry. We’ve defeated the beast. Ebooks were a fad. People have seen sense and appreciate the real product.
But what’s actually happening?
Publishers won the right to publish ebooks at the price they choose (and so they should be able to IMO, it’s ludicrous that a retailer should be able to set prices).
The don’t know how to sell ebooks and are not interested in them. Their model is to sell to bookshops, not customers. I had an industry professional tell me a while back that they started reader groups to find out what their readers want. I was going like FFS, you’ve been in the industry for 100 years and you’ve never talked to readers?
But no they haven’t. They sell to bookshops. And people, whether you’re sad or happy, this model is about to come crashing down.
Because bookshops don’t have what you’re looking for. An e-retailer can afford to have millions of books in their catalogue. Search it, order, and it’s delivered to your door. Whatever quaint and fuzzy notice you entertain about bookshops, they can’t compete against the juggernaut of the internet with the current model.
Anyway, every now and then, people go into episodes of glee about how ebooks are dying, local bookshops are “fighting back” and how we should stop all the naughty imported booksies.
Bookshops are not dying where they offer extra value. We have a local bookshop (hey, Scott!) which does home deliveries and reading days in nursing homes. I rarely buy there, but a lot of the elderly residents in this area do. Specialisation and excellent service will set these shops apart.
But what is even more insiduous: ebooks aren’t dying at all!
As traditional publishers were allowed to raise their ebook prices to higher than print in some cases, they drove customers to either buy print or buy cheaper ebooks. And, here is the rub:
So the article in the Guardian is untrue, it misrepresents what is happening in the industry and it pulls the wool over the eyes of many people on the ground, people who have the right to better information so that they can make better decisions for their own future.