Message to self-published writers: please can the spam

can of spam

Beware. There be uncouth language.

This post has been coming for a while and I have finally reached the point where I’m screaming ENOUGH! Enough with the spam and the overzealous tweeting and Facebooking.

Does the following sound familiar to you?

#FREE #Read of Chapter 1 from my #SCI_FI #kindle #Book #militarySCI_FI #fantasy #Amazon

I just copied this randomly off Twitter. I left the link off, for obvious reasons, but I’m sure you get the gist. A useless message, screaming into the void, taking up space in people’s feeds, with ridiculous and stupid hashtags. No one looks at this stuff. How do I know? Well, open an account with bit.ly and you can track clicks on links. Try a few of these daft tweets. Track the links. Who clicks on them? Not many people. Who buys the books?

*crickets*

Yet, some people’s feeds are 100% full of this shit. Often they’re otherwise nice and sane people, else I would have ditched them as contact long ago. But the bucket is full and I’ve had enough, so I’ll be unfollowing the accounts of people who do this. I’ll be stepping out of the Facebook groups that are 100% spam and unfriending people at goodreads who “recommend” me their own books, constantly.

I totally get that social media is kinda fun but not very useful when you’re following a writer and all she does is talk about her cat (I don’t even have a cat). If you have a Facebook account or Twitter account with a decent number of reader-followers, it would be stupid if you never mentioned your books, your new releases, award nominations, sales, nice reviews. But not all the fucking time, OK? And not while using Tweet-bots that retweet the same fucking message every hour.

And then try to tell me that this “promoting” is necessary.

No. These people are annoying the crap out of everyone. And it doesn’t work.

Suppose you were friends with a publicist in a company that sold phones. How would you feel if they constantly cluttered your feed with spam for their products? People: COMPANIES DON’T DO THIS. Companies have worked out that people hate this shit. So, self-published writers seem to think that they can because they are downtrodden souls, and even seem to think that they have to cross-spam each other’s shit under the misguided illusion that this is what is meant by “supporting other indies”.

You know that I loathe the word “indie”, and its use above illustrates why. Self-published writers are not some ghetto, and no more need to “stick together” than other writers do.

PLEASE GIMME A BREAK! Write good books. Eventually, books will sell themselves.

*cries*

I like interacting with writers and lovers of genre. Twitter is a great way to do that, but the relentless spam threatens spoil my enjoyment completely.

So let’s set out a few of my guidelines:

– There are many professional, wonderful self-published writers whose work I have read and will recommend and support in a heartbeat. But I will not recommend any work I haven’t read simply because the author self-published. Sorry, but that notion is ridiculous to me.

– I do like writers’ Facebook pages, if I like that writer’s work. I don’t like many because I don’t want to clutter up my feed. Yes, I know I can stop Facebook showing updates, but seriously, what sort of sucker-upper would I be if I did that? Anyone who comes to my page or blog expecting a return-like, well, tough. I may, but if I don’t know you, I will not.

– I do not retweet people’s promo tweets unless, again, I’m actually familiar with the writer’s work.

– I have no issue with the occasional promo tweet. Specials, new releases, that’s all stuff you followed the writer for in the first place (or at least stuff you shouldn’t be surprised or annoyed to hear). Blog posts? Awesome! That’s what Twitter and Facebook are for. That’s how these platforms work and how they can be used to sell books indirectly.

Just do me a favour: CAN THE SPAM!