Mailing lists–what about blacklists?

This is for people who take part in multi-author promotions that run a competition where people sign up to be in the draw for a prize. The competition organiser will send you a list of mailing list subscribers. In addition, the organiser may keep a spreadsheet with a blacklist for email addresses who have filed spam reports or have otherwise been abusive.

This would be a good thing, right?

In principle, yes. It happens that competition entrant who has never taken part in any of these competitions didn’t read the fine print, and suddenly they start receiving a whole bunch of emails from authors claiming that they signed up for that mailing list. It happens at these people fly into fits of rage and send abusive emails to everybody.

Yes, seriously, the rudeness of people cannot be underestimated, nor their inability to read (often not so) fine print.

You do not want these people on your list and you would be best to unsubscribe them.

But what about the people who did not email anyone but who, according to someone’s mailing list provider, reported them for spam?

In the past, when I have had such lists provided by competition organisers, I searched for a couple of the addresses, and half the time, I found that some of them are engaged and valued subscribers who open my emails and sometimes even reply to me, or they may even be on my advanced readers team.

So what is up with that?

Well, like opens, spam reports are unreliable. I have had people I know supposedly report me for spam while knowing that they would never have done any such thing.

Internet service providers tend to be very nervous about spam, and while they filter out much of the deluge that washes across the Internet every day, they will also record false positives. Rather a lot of them, even.

So if you get handed a blacklist, I would absolutely remove people who have been in contact with members of your group and have sent them rants or abusive emails. But I would do nothing with people who have reported spam because they may not have deliberately reported anyone for spam at all. They may just have moved the email in the bin, and that can count as a spam report.

So let them come in, and give them an easy unsubscribe option.

If you have proper processes in place, your spam percentage will be quite low anyway, and it’s not worth worrying about if it means that you may also accidentally unsubscribe a good number of loyal readers.

The comments on this blog are closed, but this post is syndicated to my Facebook page, where you comment and ask additional questions.

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How often should you publish?

In the three year plan, I use the example of publishing four books a year. I did this because it is a comfortable publishing pace for me, and I think it should be very achievable at just a thousand words a day.

But how often do you really need to publish if you want to have a successful career?

There are some people who say that they want to publish every month or even every two weeks, and others who live comfortably off publishing a book a year or in some cases even less.

Both these approaches use very different mechanisms to keep sales going.

If you publish frequently, you will make use of the algorithms of the retailer sites, most notably Amazon, where this has the most effect. If you sell well on Amazon, and especially Amazon in the US, it can be very effective to publish shorter works frequently to keep your books being recommended to readers. Amazon thrives on a high level of churn. This is much less for other retailers, so if you sell well worldwide, it is much less important to publish as frequently.

But the frequent publishing method assumes two things.

In the first place, it assumes that you can produce books that people want to read at this speed, and keep doing it. Some people find it relatively easy, some people end up publishing shorter works, but most of us cannot write a book every month let alone every two weeks. We have lives, we need more time, we write in genres that require extra work like research into various aspects of the story. Writers of historical fiction or technothrillers or hard science-fiction will find it very hard to write that many books in a year.

Even writers of fantasy or people who write about real life things that they have to crosscheck to make sure that they got everything right. That stuff can take a lot of time.

And some people’s brains just don’t work that way.

So assuming you can put out quality books that people want to read, if you can write that quickly, a high speed of publishing is better than a slow speed.

Algorithms. You will hear people talk about 90 day cliffs and 30 day cliffs on Amazon, but the problem with getting fixated on things like that is that Amazon can change how it shows your books to prospective readers by changing one line in the code. They may not get around to doing that for two years, or they can do it next week. You cannot build a business on that kind of uncertainty.

However, it is always better to have more books, and to publish more frequently. It seems that three or four books a year is a comfortable pace for many people.

But what if you have a day job, or you simply can’t write that quickly for whatever reason.

Well there is always George R.R. Martin, and in a small way, we have our own self published writing equivalent in Mark Cooper, who makes a living and published his last book in December, but the book before that 3 years ago. All that time, he kept his income up through diversification and advertising.

If you write big and chunky books that people like to read, that get good levels of word of mouth, and you publish them in a series that people love, they will very often be happy to wait. Just make sure that while they wait, you have them on your mailing list so that you can let them know when the book is out.

If you don’t write a new book every two or three months, you will also have to be much smarter with advertising. You cannot rely on the retailer algorithms to recommend your books to everyone once the initial burst of sales from the release is gone. You have to advertise your book, you have to get inventive. Make bundles with other writers, run cross promotions, use the wide range of advertising options, including Facebook and AMS ads and try everything and continue to do it if it works. Make sure that your books are out on all platforms in all different formats including print and definitely audio, because the audiobook market is a completely different animal with a different audience.

So: how often should you publish?

The answer is: as often as you can while maintaining quality and avoiding burnout. This is going to be different for each writer, but if you try to push yourself too hard and put out books before they’re ready, you will lose readers. If you push yourself too hard and get burnt out, you harm yourself. If you don’t publish books and don’t advertise, you will lose your readers, so there is a balance in between publishing frequently and getting smart with advertising. Unless you sell so much that you can employ someone to advertise for you, you will probably have to choose between either of those activities. You can either spend a lot of time writing, and not that much advertising, or you can devote more energy to marketing and less time writing.

Somewhere in that equation, there is a balance that everyone needs to find for themselves.

The comments on this blog are closed because of excessive spam, but this post is syndicated to my Facebook page, where you can discuss it or ask further questions.

Is it worth to invest in my book?

This is a question I get asked quite a lot. Is it worth to invest in my book?

As usual, the infuriating answer to this will be: it depends. It depends both on your situation and your publishing history.

I’ll be answering this question for the situation that this is your first book, you have published it a while ago and it has been sitting in the seven figure “telephone number” ranking range on Amazon for about two years. Maybe you have been able to get a review or two, but you have not been able to sell great numbers of them. You have an inkling that maybe the book is not as good as it could be. You want to know whether it is worth investing money in that book to make it better and hopefully to get it to sell.

In the first place, let me say something. To get a dead book like that to sell is not impossible, but it is very hard. You have to know what you’re doing and understand why your first attempt didn’t work and how to change things to have a better go at it.

But more likely than that, it is your first novel ever. In the dark days of traditional publishing, there was a saying that first novels should stay in the bottom drawer.

Now, the moment I say this a vocal handful of people will go up in arms saying that so and so published their first book after typing “the end”, never showed it to anyone, never did any writing training, and it really well.

Well good for them.

However, if this is you—completed your first novel, gave it an edit and published it—there are a number of things that are solidly stacked against you.

Most importantly: storytelling is a craft. It needs to be learned.

Oh, but you will say, I am great at English and I always did really well at school and I write reports in my day job. I can write.

Wrong.

I repeat: Storytelling is a craft that needs to be learned.

Not writing. Story telling.

In fact, the writing can be severely mediocre, and even riddled with errors, as long as the story is engaging.

Second fact: Few people are natural storytellers.

So before you stare yourself blind at cosmetic issues, like the cover, like proofreading, like pretty writing, and whether or not it is a problem that English is not your first language, worry about learning to tell a good story.

And for this, you probably need to take a step back and ask some people for advice. These people cannot be your friends, or any people who have a vested interest in your happiness, because they will probably make you very unhappy.

Alternatively, enrol yourself in some courses about storytelling or buy some books about this, and learn about story structure and how to write engaging characters, and point of view.

Notice that I have not mentioned the individual book here.

When you start to invest in your fiction, you don’t start by investing in your product straight away. You start by investing in yourself.

It is best to set the book aside, and write another book with the things you are learning. Learn about story structure, learn about writing engaging characters, learn about point of view.

Yes, again, some people are born storytellers, but for the most of us, it is a craft that needs to be learned. In fact, I hazard a guess that the more you assume that you are a natural born storyteller, the less you actually are. The people who are runaway successes either have history of storytelling in other forms, or they luck into writing something engaging and are taken completely by surprise by their success (a significant percentage of the latter actually find it really hard to repeat that success with a second book or series). If you struggled for a while, that runaway success is obviously not going to happen to you, therefore you need to work for it.

So to come to the question: if you have published one book and it is not selling, is it worth getting it reedited, gutting the book and getting a new cover on it and re-launching it?

Is it worth spending $1000 or more on a book that is already not selling?

I would say it is not at this point. Write another book. Develop your storytelling craft. Then write a third book.

Then maybe go back to the first book, gut it and then do the work using all of the aspects of the craft you have learned.

Do not fall into the trap that great editing and a great cover alone can make your book sell. You can make your book sell by learning to tell a more engaging story that people want to read. An editor can’t (and won’t) do this for you. Don’t throw good money after bad.

The last chapter in my self publishing guide Mailing Lists Unboxed is called Patience Really Is A Virtue. Self-publishing writers have far too little of it. They want shortcuts to bestseller sales without having to do work. They want to pick up a violin and walk into a symphony orchestra.

Forget about the prodigies that people talk about all the time. Seriously, forget about them right now. Do the work. Fix the major problems with your storytelling and then write another book and another book and another one. And then maybe think about re-launching your first book. I can guarantee you will be embarrassed how bad a writer you were and how good you thought you were.

The comments on this blog are closed, but this post is syndicated to my Facebook page, where you can ask for advice.

Ask me a question

Hey guys, I’m getting a lot of questions about self publishing.

While I would like to help everybody and answer the questions, I’m afraid I don’t have time to email everybody individually. I’m an author and don’t run a coaching business. Also, questions have a tendency to repeat, so here’s an idea: if you ask me a question, I will answer it here, so that everyone else can see it, too, and this site becomes a depository of useful answers.

Don’t worry, if I answer your question, my default is that your question will be stripped of identifying features and you won’t be mentioned by name, unless you really want to of course.

To ask me a question: comment on here via the Facebook link to my page, or send me a message through the comments form on my website (link in the header).

It is probably not a very good idea to message me through Facebook, because I often don’t see those messages, especially if you are not already in my friends list.

All kind of questions relating to self-publishing or writing are welcome, either from beginners or more advanced people.

I will start very soon with the first of the questions.

The comments on this blog are closed, but this post is syndicated to my Facebook page, where you can ask for advice.

PSA and reminder for hopeful writers

This needs to be said every now and then:

If someone calls themselves a publisher, you DO NOT PAY them. Ever. End. Of.

A publisher takes risks on your behalf. They invest in the presentation and advertising of your book. They make money from selling that book, not from selling their services to you.

If you want to take on your own risk (aka “self-publishing”), and you do not want to get into the nitty-gritty of the production and marketing process, there are companies that will edit, format and design the book for you. This is a service from them to you, you pay for it, but they do NOT NOT NOT call themselves a publisher.

Why is this so important?

Well, everyone wants their book to sell, right?

Who has the most interest in selling your book? That would be the person who invested in the book, right? If the publisher pays an advance, the saying goes, the bigger advance, the more they’re going to do to advertise it (aka “recoup their investment”).

If you’ve paid to publish (aka “vanity publishing” although they may dress it up as “partnership publishing”), the “publisher” has finished their business commitment once you’ve signed off on the book, have taken delivery of 1000 copies to sit in your garage, once you have purchased their “publicity plan”, and once they have sent out what they agreed to send, their commitment is over. Done.

From that point, you’re on your own, dude, because this “publisher” will care most about signing on the next sucker to be milked. They DGAF about your book and the success or failure thereof. Their business model is to charge you twice, three, four, five times as much for the same stuff you can source yourself, but pretend they are a legit publisher, because “we arrange distribution to bookshops”.

Here’s a hint: EVERYBODY can list their books in catalogues where bookshops can buy. That part is easy.

The hard part is making sure that bookshops actually, you know, order the books.

That is the job of a real publisher. If they’re not out there batting for your book (because they paid you an advance and they bloody well want their money back) then they have zero business calling themselves a publisher.

Do NOT sign with them.

They don’t do anything illegal, but they give you hope that you’re somehow getting the full treatment. If you sign, you are self-publishing. Except you’re being charged far too much for services that, in one case I have seen, are second-rate. As in, the writer handed over thousands and the editing job they got was poor. I could have told the writer numerous places where editing would have cost $500 and would have been of better quality.

They give you the impression that if you buy one of their marketing packages, the book will sell. It won’t.

Lemme tell you this: marketing books is hard.

Marketing books is a long-term commitment and no company will do it beyond some “press releases” and a few ads unless they have money invested in it. A vanity press has recouped its money the moment your book is out the door. They’re done.

They don’t give a fuck.

About your book.

Not a single little fuck.

They’re just looking for the next person with a book.

Don’t deal with these businesses.

Please?

If you want to self-publish, contact me. The comments on this blog are closed, but this post is syndicated to my Facebook page, where you can ask for advice.

Marketing: increasing your mailing list–be careful!

When you start selling books online, one of the first things that marketing peeps will tell you is that you will need a mailing list.

Even way back in the mid-90s when I sold non-fiction hard-copy books, I knew the value of a mailing list. I would buy second hand libraries of specialised non-fiction, send an email to the list (in the low hundreds) and sell half of the stock. It was magic!

Way back then, the list was accrued in a way that would be considered illegal now (but there was no CAN-SPAM and no one knew any better): by finding email addresses in the specific interest communities. At that time, those people appreciated getting the emails because the internet was opening up and they were delighted that someone sold the type of books they wanted.

Fast forward twenty years, and you have to be really careful with mailing lists.

Just how do you increase your list safely?

Organic signups

First and foremost, you should try to get as many organic signups as you can.

Organic means that people sign up after having read your book and they choose to part with their email address so that you can notify them when the next book is out.

For this, you put a live link to the signup page in the front and back of your book.

Why the front? Well, there are quite a few (really anal LOL) peeps who don’t like their books showing as partially read. You know how the books always contain a few pages of backmatter, including a sample and in order for the books to show “read” you have to page through all that just so your device can stop reminding you that you’re reading this book (which you’ve finished, stupid ereader!) and aaargh I may just have outed myself as one of those peeps.

If they’re still thinking about the book two days later and want to sign up, they don’t have to page through the whole book.

There is another was in which the front matter link can be beneficial. Click this link. It goes to Ambassador 1 on Amazon. Click on the cover and in the window that opens (the “look Inside”), scroll down. See the image? See the offer? Put the mouse over it. Click it.

Ta daaaa! A live link to my signup page on Amazon.

But! Why would I direct people away from buying a book for $2.99 to signing up? Because an address on my list is worth more to me than $2 from a single sale.

(P.S.I’m running a sale on this book and astonished Amazon has already changed the price LOL)

Competitions, giveaways and cross-promotions

This is a very powerful way of building a list and increasing your readership.

This method uses a single website that advertises a bunch of books, usually with a giveaway attached, and the authors of the books get a list of the email addresses of the entrants.

But first, let’s put a few oft-repeated objections out of their misery:

  • People only want to win the prize. Yup, some people do, that’s why you need to clean the list of non-openers once you start sending to them.
  • People are not interested in your genre. Sure, that’s why you need to clean the list of non-openers once you start sending to them.
  • Your open rate goes down. Probably, that’s why you need to clean the list of non-openers once you start sending to them.

See a pattern?

You need to maintain the list and delete inactive peeps.

Which you should also do for your regular list, by the way.

This you must understand about lists: there are two types:

  • a back-end list
  • a front-end list

The back-end list is a service to people who are already your readers. Organic signups are a back-end service.

A front-end list advertises your books to people not already familiar with them. This is what you do with competitions.

There is overlap. It’s quite astonishing if you ever do a survey of your list, how many people have not read all your books, despite having volunteered to be on a new releases list. Who are better people to advertise your books to than those who have already shown this level of interest in you?

Competitions are a GREAT way for advertising your books personally to people who are interested in your genre and interested in readers.

BUT!

Big but.

You need to be really selective in which giveaways to take part in.

I will tell you hands down the best method:

Go to Instafreebie. Sign up for the lowest level paid account. It’s $20 per month, but the first month is free. But seriously, this is the BEST money you will ever spend on advertising.

Put your first-in-series books up on the site, set up a giveaway for each, and make opt-ins required. Join your Mailchimp account to Instafreebie, or if you don’t have Mailchimp, get a free account with them and then use Zapier to automatically transfer the email addresses to whichever service you do use.

Then join one of the many Instafreebie promotion groups on Facebook.

I’m a big fan of this one:

https://www.facebook.com/groups/instafreebiepromos/

In this group, and others like it, authors will ask for fellow author peeps to take part in genre-based cross-promos. You sign up, the organiser sends you the information, and on the allocated dates, everyone kills the internet with it. The beauty about Instafreebie is that it will also advertise these promotions to their readers.

The giant pluses of this method:

  • The people who end up on your list are avid readers
  • It’s 100% author-run, so there are no businesses trying to make money off running promotions.

There are some commercial competition sites. I have used a good number of them. You have to be extremely careful with them, mainly because of the issue I mentioned at the top of the post: these days, we have CAN-SPAM laws and too many complaints can lead to your account being banned from your provider.

In terms of spam complaints, these are not many complaints at all. I’ve never had any issues, but I know people whose Mailchimp accounts have been shut down due to ONE badly-chosen promotion.

In terms of commercial promotions, I’ve not heard any bad stories about (although they may send you a lot of promotional emails advertising their promotions):

  • AuthorXP
  • RyanZee
  • Author Platform Rocket

There are likely to be other reputable services. There are some services out there where I’ve heard (or experienced) LOTS of bad stories about fouled-up lists. Some services copy old lists to artificially inflate the paying authors’ results. Some harvest addresses from other sites.

Do your research!

Or simply stick to author-run non-profit cross-promotions.

Marketing: tips to beat the sharks and save yourself a lot of heartache

As I’ve said before, once you become a self-published author, there are some who will view you as a walking wallet to be divested of as much money as possible.

There are a good number of reputable sources of advertising. Some will give you spectacular results, some are decent, some don’t work for your book. You need to experiment to see which are the most effective. At best, you make money, at worst you lose some money.

There are also the sharks. Quite different from the reputable advertisers which just don’t work for your book, the sharks can harm you substantially, even if they might also increase your sales.

How, if you’re only paying $10 for an ad on their platform?

Well, there is this section in the Amazon Terms Of Service:

Misuse of sales rank:

The best seller rank feature allows buyers to evaluate the popularity of a product. Any attempt to manipulate sales rank is prohibited. You may not solicit or knowingly accept fake or fraudulent orders, including placing orders for your own products. You may not provide compensation to buyers for purchasing your products or provide claim codes to buyers for the purpose of inflating sales rank. In addition, you may not make claims regarding a product’s best seller rank in the product detail page information, including the title and description.

If you’re paying $10 for an ad, most sites will put your book somewhere that you can see it. They send an email to their list or have a website or both. But if they don’t do this, if their answer to how they generate the sales is “blogs” or some mysterious thing you can’t see, then how do you know they’re not doing any of the above things that break the TOS?

Not an issue? See this story of the SFF Marketing Podcast’s Jeff Poole, whose book in KDP Select received page reads from fake accounts without his knowledge. Amazon states that checking out advertising service is the author’s responsibility. He did not use any ad sites, and spam accounts probably registered reads for his book in order to mask other activities. Because of this, he was able to restore his account. What if he had, unwittingly, paid for a service using tactics that don’t pass the TOS? Amazon loves the ban hammer, and it wields the weapon hard.

So, if you are looking at spending money on an advertiser’s or promoter’s site or project, any amount of money, but especially if it’s a fair bit of money, ask yourself the following questions:

1. How do they advertise, where is their site and can I sign up to see my own book being featured?
2. Did I google them and am I happy with what I found? Multiple reports of tardiness or poor customer service usually does not bode well.
3. Do they come across as professional in their correspondence with me? Big no-nos would be slagging off other promo sites, putting you on mailing lists you haven’t asked to be on and being overly defensive.
4. The biggie: if you’re going into collaborations, how good is their contract, in particular with regards to refunds. Don’t think you won’t need it. We all go into things in good faith, but shit happens, people get sick, stuff gets delayed and you want to make sure their contract covers all these eventualities. How do they list your responsibilities and theirs? Who owns the resulting work and for how long, and do they ask for tax documentation as they should? Do they give you a invoice and do you pay to a business name rather than a person? Are you paying into a Paypal business account? Those are all things that I’ve found out to be important.

Do a bit of research, and save yourself a lot of trouble in the long run.

Writing success: There are no shortcuts

Let’s repeat that: there are no shortcuts to writing success.

You will often see people recommending that when you want to sell well, you have to copy what the bestsellers do.

Yes, you do, but there is a genuine way and a misguided way to go about it.

Misguided? Well…

Bestsellers have books with lots of reviews, so people will do all sorts of things to get lots of reviews. Make no mistake, it’s not a bad thing to give out copies to your fans to get a few reviews immediately when the book is published. But large-scale review-gathering? What’s the point? The successful books got those reviews because they sold a lot, not the other way around.

Bestsellers may have quotes from reviews in the description. Sure, if you have a quote that looks good, use it, but if you have to put “Amazon reviewer” in your quote, then it looks a bit silly, doesn’t it? Again, those quotes came about because people read the book. If you pay for quotes or reviews (Kirkus!) then you probably end up looking a bit desperate if the book doesn’t sell.

Bestsellers may have (emphasis on may) have made bestseller lists. While publishers have gamed these lists for many years, gaming by self-published writers has reached epic proportions, which is why the NYT bestseller list has combined some categories, making it harder to get on those lists.

But why would you want to, if you haven’t actually written books that have anywhere near earned their place? If readers go to a page of a touted whatever-list-bestselling author and all they can see there are books that don’t look in the slightest like they could have earned that listing, what are they going to think? It just devalues the list, if readers actually took notice in the first place.

So what does matter?

When you look at the pages of successful writers, you will see either of these things:

  • One or two books that sell an insane number of copies a month
  • Lots of books, most of which sell a decent number of copies each month

All of them sell books that people want to read. They get reviews because those readers love the books, and the writers occasionally make lists because people buy the books when they’re on special.

Goosing reviews or bestseller lists is putting the cart before the horse.

Write books first, work on your craft, produce material regularly. The rest will follow by itself. Yes, it’s likely to take a while.

You can toss any amount of money at tricks that will make you look better, but ultimately it is about the books. People are not dumb. Social proof comes about because people read the books, not the other way around. Therefore, make your books the best and spend your energy on doing that.

There are no shortcuts. You can’t buy long-term, viable success.

Sorry, probably not what you wanted to hear.

Writing: The two traps that will cost you sales

As I prepared to go to the gym this morning, I scrolled through my marketing podcasts to see which one to listen to.

It struck me that they were all one of two varieties.

Type 1:

How to write a novel in 5 days
How to write 24 novels a year
How to write 5000 words while you’re on the loo

Type 2:

If you don’t advertise on Youtube, you’re missing out
If you don’t do all these things on Facebook, you’re killing your sales
You have to have a profile on all these new social media sites

Titles are made up of course, but you can see the trends. The first type is all production. The belief that if you write yourself to death, you will sell better.

The second are all marketing, and subscribe to the belief that you have to do this endless list of stuff (ads, optimise your profiles everywhere, check them every month, be in all the groups, etc. etc.) or your sales will die.

I’m saying: both of these routes are a pretty good way to kill all your momentum.

If you go the production route, but never stop to think whether a book is going to be worth your time writing, and, once you’ve written it, never spend any effort marketing it, you’re leaving a lot of sales on the table.

If you go the highly-strung advertising route and spend hours optimising everything and driving people to your page, your mailing list or whatnot, you lose out big time when people arrive at that page and you don’t actually have a decent arsenal of chunky series with full-price novels that they can buy.

With very few exceptions, successful writers do some of both. Authors who don’t produce regular books but do well usually sell additional things like courses. Authors who don’t advertise rely on an audience they might have built elsewhere.

That said, I’ve seen enough of either type, all-production or all-advertising writers fall on their faces to believe strongly in a combination. Writing and advertising augment each other. If your sale slow down, advertise a bit. If your ads fall flat, write another book.

How to sell 11,000 books in less than 4 weeks

icefire-99c-special-fb

The title might be a little click-baity and just a tad misleading. I can’t tell you how to sell 11,000 books in four weeks, but seeing as that is what I’ve just done, I figured I’d have something to say about it.

My annual sales report for Oct 2015 to Sep 2016 mentions that in those 12 months, I sold 16.6k books. Then in the month of October I sold almost as much in just a single month. The 11k mentioned in the title was just one book. I sold other titles as well. In fact, the very point of selling the 11k books was to sell more different books.

So, what happened?

Well, I finished the Moonfire Trilogy and wanted to do an ad campaign to get more people into the series. I’d made book 1 99c for a while immediately after launch back in June and sold about 700 copies. But then I put the price back up so that I could concentrate on finishing the rest of the series (because refreshing sales dashboards is very distracting).

When that was done, I didn’t want to do another 99c promotion on the same book, but I did have something else. The Moonfire Trilogy is a sequel to the Icefire Trilogy. That series is now about four years old, and while it’s still selling, I felt I could play with it a bit. It also feeds into the Moonfire Trilogy. I spent a bit of time correcting some oopses I’d found, paid for another proofread, because there are always mistakes, always. I tizzed up the covers, and I put one very important line at the very end of the 900-page book: “The Moonfire Trilogy is set in the same world twenty years later. Click here to get the first book”.

Then I did something outrageous: I lowered the price for the entire trilogy to 99c. Then I applied for Bookbub. They said yes.

The ad ran on 8 October.

This happened:

screenshot-2016-10-09-16-08-37

And this:

screenshot-2016-10-09-15-50-48

And this:

screenshot-2016-10-09-15-42-47

I sold 3046 books on that day on Amazon, with another 1500 on other platforms. The Bookbub site gives an estimated number of sales of 2400 copies. I needed to sell 1500 to break even on the cost of the ad.

I was happy. I know from running my own promotions that sets of books always do better than single books, because obviously they’re a better deal.

So I was very happy.

I expected the book to quickly sink into my usual comfort zone: oblivion. This particular book sells a good bit on Kobo, but rarely sells at all on Amazon (people there tend to prefer the individual volumes). I had planned to leave it 99c until this upcoming weekend’s Science Fiction and Fantasy promotion and I hoped to ride a bit on the tail of the promotion. I thought I might sell another few hundred. I sold EIGHT THOUSAND.

The book didn’t sink back down. It stuck to a ranking of around 3000 in the Amazon US store and it’s pretty much still there when I’m writing this. And yesterday, this happened in Amazon UK:

screenshot-2016-11-03-09-06-49

I have NO idea why any of this happened, except to say a huge THANK YOU to all who bought it. It’s been a tad nuts, to be honest.

The ingredients to this success? Bookbub, no doubt, but to do so much better than their estimate? A good deal, lucky timing, and decent-sized community already familiar with your name. I’ve been featured by Bookbub seven times, so readers of Fantasy and SF will have seen my name a few times, and many more readers will have heard about my books from the SF/F promotions. That’s all I can think of.

The book will be featured in the SF/F promotion this week, and I’ve decided to keep it 99c until 21 November. Next week and the week after, a number of SFF promotion buddies will post to their mailing lists about it. It’s truly amazing to have such a great community.