Earlier this week, Wayne Stinett, fellow self-published writer at the Kindleboards, posted this in his blog (this post opens in a new tab, so this blog post will still be here when you finish reading.
You will probably know me as someone who advocates not to spend money self-publishing. Maybe, but that’s not true. What I advocate is not to spend too much money when you’re starting out. I totally advocate spending money once you learn where to spend it. In fact, the way Wayne, who sells far morethan I do, went about the process is just about perfect.
I advocate being really careful with your initial expenses because it is so easy to become utterly discouraged by the disparity in the number of zeroes between your income and what you spent.
Why this post? Because I’m spending up. I seriously don’t want to look at my selfpublishing income vs outgoing this month.
At this point in time, I have FIVE people doing things for me.
My awesome editor/formatter I’ve had for a long time. But these days there is not a month that he’s not doing anything for me.
I’m having a whole bunch of covers designed. This is because I want to have wraparound print covers and seriously can’t be arsed to redo the illustrations. It is also because I have a few new releases coming out and my ideas for covers are moving south. And most importantly, because I think I can do better.
Tom Edwards is an awesome artist who is doing the Ambassador covers.
Damonza is considered the single best freelance cover designer. He’s doing the ISF-Allion books.
Lou Harper is a very talented graphic designer with a lot of experience. She is doing the For Queen And Country series.
And the fifth person? The woman who is translating the Icefire Trilogy into Spanish. She isn’t actually costing me any money right now (phew), but she’ll be paid out of commissions.
For me, this is a gamble. I’ve sold enough books to pay for this giant splurge, but I’m not a mega-seller. What I’m hoping for is this: awesome, really professional cover design sells. It’s not that hard to whip up an acceptable design, but there is a difference between acceptable and awesome. Awesome sells books.
Expect a lot of cover reveals shortly. First up: The Sahara Conspiracy, which will be published with the new cover by Tom.