How do you promote on Kobo?

FacebookheaderWhen other writers hear that I sell quite well on Kobo, the reaction is invariably: How do you do that? I don’t even know how to promote my books there?

Last month, this post appeared on the Kobo Writing Life blog. There are also a few Facebook groups that concentrate on sites other than Amazon. Kobo Writing Life and Kobo Indie Ebooks are two I can think of.

Invariably, a lot of these sites have the same problem in common: they are populated mainly by writers wanting to “promote”. You may sell a copy or two, but those books are bought by someone who came to the site wanting to advertise their own books.


So, maybe we need to step away from that tacky word “promote”.

What does promote mean? Since the start of self-publishing, it has come to mean spam the living daylights out of all your Facebook and Twitter friends, and pay big bucks for advertising that may or may not work, but even if it works, effects are usually very short-lived.

Many people seem to survive on this crash diet of expensive promos and free days and so many of them are becoming disillusioned with the process. It’s a draining and tiring and takes you away from writing.

The reason people do this is because they want to find people who will champion their fiction. The more books you have in circulation, the better the chance of finding people who will love your work. With free days in Select, Amazon offers an easy way to give away lots of books. Hang on, only if you can get mentioned on one of the main blogs, which don’t list as many free books as they used to, because of an Amazon crackdown in affiliate links (story too long to recite here). The free spots on those blogs have become competitive, which means that the blogs charge for them. Yes. To advertise a free book.

This may work if you have more books in the series, and it may not lose you any money if you discount your book a lot but don’t make it free, but still…

In my opinion, this is spiralling into all the wrong directions.

Some time, in some industry called the traditional publishing industry (remember that?) someone said something that went like: money flows to the writer. Not to the service providers. I do sometimes pay for advertising, but I’m starting to feel very uneasy about this whole free/cheap book blog money-grabbing business. You can bite me in the comments.


(yes, and I totally know that I exceeded the maximum number of allowable instances of “some” in that first sentence)


How DO you promote on Kobo? Because Kobo doesn’t offer this crash-course diet.

The same way as you can let people know about your fiction everywhere else:

1. Write a good book

2. Write a sequel. Make sure you brand books as a series. Make sure you number the volumes.

3. Write another sequel. Make book 1 free if you want, but that’s not really necessary.

4. Talk about your book on your author and Facebook page, and on Twitter. I mean talk about, not spam.

5. The three Be’s: Be there, Be genuine, Be interesting

6. Do a LibraryThing give-away (free), casually give away ebooks to whoever shows interest in reviewing.

7. Do an occasional guest post.

8. Make sure your author website has a page for each book that lists links to *all the places* where people can buy the book. Remember that if they use Google Chrome with adblocker, people WILL NOT SEE your links if you use affiliate codes.

9. The most important thing is that this process is a constant, low-key affair that need not take you away from the rest of your life for more than 15 minutes a day.

Right. Did I mention the word “Kobo” in any of these points? I did not. Because this method is a one-stop-shop and works everywhere. The most valuable thing an author can have is a reader base that’s not linked to any one retailer. Just in case one of them spits a dummy on you or goes broke.

Patty writes hard Science Fiction, space opera and fantasy. Her latest book is Trader’s Honour, in the space opera series The Return of the Aghyrians. If you’d like to be kept up-to-date with new releases, remember to sign up for Patty’s new release newsletter.

4 comments on “How do you promote on Kobo?

  1. Excellent advice which I am following just, due to the constraints put upon me by the Real Life I lead, in slow motion!

    Hopefully I will have my first series finished by Christmas… but it may be April 14.



  2. Pingback: Self-Publishing: Carnival of the Indies Issue #34 — The Book Designer

  3. Hi Patty, I put my book, Crooked Lines, up on Kobo at the end of July and forgot about it. Went back to it to do a new upload of an edited version. Lo and behold: In spite of only promoting through Amazon, I’ve sold more books on KOBO. I’m from the US, but most sales are from Australia. Any advice on how to keep the sales rolling in Australia? Nice article, by the way. Makes a lot of sense.

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